Running a successful restaurant is such a daunting task. The hospitality industry is one of the most demanding with ever-increasing competition. The sector also keeps to trends. What is hot now can suddenly become obsolete as a new trend takes on.
The only way to keep up with the happenings is by evolving with the changes. You need the right restaurant promotion ideas with accompanying technology to reach the target audience. Here are some of the solutions to have for your restaurant business.
- A business website
An interactive website is one of the most practical restaurant promotion ideas. Most people tend to check out a new restaurant page before they visit. They will go through the website to understand the menu, pricing, location, and in case you have any special offers. Your website is a representation of what to expect. For example, a well-updated website shows a committed restaurant that provides quality services.
Use your website to show what your restaurant is all about. Keep it mobile-friendly and with all the necessary information. You can also include a testimonial section for social proof. Work with a professional website developer to help you create the ideal site for your business.
- Promotions for Dine-In customers
Several Restaurants offer great food and service, but a lot of potential customers don’t know that and are hesitant to try them. According to a NRA survey over 90% of the Dine-In customers use some type of apps, web search or ratings site to pick a restaurant and about half of them get swayed by availability of some promotions. Use of traditional platforms and paper coupons dilute the Restaurant brands by reaching out to unintended audience. There are some new restaurant marketing apps including ChowEasy which use smart phone apps to attract new local customers by offering conditional promotions to targeted customers only. This saves you the need to invest in extensive marketing and gives you full flexibility without any cost or commitments. Such apps also have very good ROI Vs. delivery services and allow you to develop direct relationships with your customers. However, you still have to provide top-quality food and service to stand out from the competition.
- Content marketing strategy
Technology is making traditional advertisement channels like TV obsolete. Social media and influencer marketing are since taking over. You need a working content marketing strategy to reach your target audience.
Increase your chances of success by developing the right content that beats your competition and resonates with the audience. The first step is to understand your audience. Look into their likes and preferences to determine the right content. You then observe your competition to look for ways to develop better content.
Use SEO strategies to help you rank higher for searches on search engines. Create engaging videos and other user-generated content for more leads and to establish authenticity. New channels like podcasts also work best as unique restaurant promotion ideas.
- Customer support
With most people ordering food online, it’s time to improve your customer support. Not everyone understands how to order from the website or the app. Others also prefer to seek clarification before making any orders. It can also be a case of tracking an order.
Establish a fast and easy-to-reach customer care desk. Also, ensure the customer support is knowledgeable on all your processes. It is also essential that the customer support keeps time if they promise to reach back.
Online marketing are currently the hallmarks of restaurants’ success. Develop a working website and utilize mobile apps for your restaurant. If not, go for the already popular restaurant apps. Besides, have reliable customer support.